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MUSIC!Control ONLINE AUDITORIUM RESEARCH® for Radio!

 

Bigger samples.  Instant Turn-around.  Cost Effective.  No hotel rental costs, poor show-up rates, or high recruitment costs.  Live online reporting gives you up-to-date information from anywhere with Internet access, anytime you want.

 

Focus on the Respondent

 

We've analyzed respondent behavior in music and audience research for over 35 years.  These traits along with online behaviors were used to develop the survey portion of MUSIC!Control.  We constantly monitor response rates to improve them in the future.  This makes the survey more intuitive and delivers more accurate data.  Reports are customizable to your needs.

 

Targeted Experience Increases Participation

 

MUSIC!Control is format specific in design. Each participant is linked to the format of their "favorite station for music."   MUSIC!Control is programmed and designed to increase your time spent listening to the survey.  Much like a radio station, we've created an environment to help establish a long term relationship with the listener through repeated visits.

 

Easy and Flexible for the Listener

 

The exclusive MUSIC!Control Survey Player makes it easy to understand with on-screen instructions and automatic forwarding based on their answer.  Surveys may be paused at anytime and are automatically saved so the respondent can come back and finished at a more convenient time.

 

Live Tracking & Instant Reporting

 

MUSIC!Control provides live tracking and monitoring of the progress of each survey.  You have the ability to get FAST!Reports instantly 24/7 from any computer with Internet access.  MUSIC!Control comes with a robust group of preset FAST!Reports.  Create your own custom FAST!Reports configured just about any way you can imagine.

 


 

 

Improve your research, your listener's experience, and your bottom line

 

Say goodbye to hotels, high recruiting costs, and low show rates with MUSIC!Control's  unique Online Auditorium® music research.  Recruiting becomes more difficult and costly every day.  More and more people have cell phones, unlisted phone numbers, and don't trust random callers.  These issues, a busy, time compressed lifestyle, and an increased need for tighter targeting increase the difficulty of finding willing participants.  MUSIC!Control uses your listener database and makes it easy for listeners to take the test whenever and wherever they want.  Track the results live and get custom reports instantly.

 

MUSIC!Control's exclusive Research Shield allows you to track progress in raw numbers at anytime but insures your music research is accurate by generating scores and trending based only on a reliable sample size.  For a complete tour, call +1.866.480,RADIO, extension 6869

 

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