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MUSIC!Control

MUSIC!Control's exclusive Listener Profiler® takes you into your listeners lives. As we move toward PPM technology understanding more than the ratings and songs is imperative. What are they doing all day and how can you help them get through it? We already know listeners use radio several times per day. A key to success in the PPM world is to recycle your audience throughout the day. That takes more than just great music. The Listener Profiler gives you the insight needed to craft promotions, talent and other on-air content to develop a more personal relationship with each listener.

MEDIA USAGE

They told us about the music. What about the rest of the station?

Stations break through when they have a clear understanding of who the person is that listens. The surveys can gather a Station Profiler® to develop a plan to grow your audience.

Listener Satisfaction

How do they use the radio? What do they use it for? As you understand how listeners use the radio, you can adjust your programming to make the station work better for them.

Radio vs. Internet Radio vs. iPod and other music choices

Are they listening online? Why and how much time are you losing? Do they have an iPOD, portable CD player or mp3 player?

How does that effect the time spent with the radio? What can you do to increase listening? Find out.

Television, Games, and Movies

Mainstream media usage gives you insight into the amount of time your audience devotes media, how you fit into it, and how you can get more than your fair share.

HOW THEY SPEND THEIR DAY

Build from the Morning

Evolving lives are changing morning drive habits. TV is filling areas formerly reserved for radio. How is your audience changing? How can you fulfill those need needs?

Find out what your listeners are doing before they get to work. Prepare for PPM and keep your listeners coming back programming that laser focuses on what your listeners need.

We continue to pose behavioral and lifestyle questions each time a new test is taken. This information can be used to fashion contests, enhance programming and strengthen marketing.

Listeners tune in more often for shorter periods of time

PPM is just around the corner for many markets. Listeners are looking for more than just throw-away liners and promotional mentions.

Programming must be compelling enough to create the desire to listen more. You can create Listener Profiler or Station Profiler perceptual studies to pinpoint the qualities to help create that content

WHO, WHAT, & WHY THEY LIKE

Personal Values

When you know what's really important to your listeners you can make solid decisions to move the station forward. What keeps them up at night? What are they looking for in a friend? Could those attributes attract them to air talent as well?

Wants & Desires

What's makes a perfect day? The dream vacation? The primo job? What are the goals & aspirations? Now you can put a fine point on the station's promotions and events by satisfying these hidden desires.

What Are They Thinking?

What's their day really like? Find out what they really have to deal with? This part of the Listener Profiler gives you a peek into the inner thoughts of what your listeners really think about throughout the course of the day. You can adjust your programming content and music to keep them listening longer because you're helping them get through the day.