HOW ARE THE RESPONDENTS RECRUITED?

 

Your listeners.

 

MUSIC!Control uses your listener database to recruit for each survey.  They're screened to determine their P-1, P-2, or casual status.  This allows you to track preferences between the three groups of listeners. 

 

Knowing the right music is just the beginning.  MUSIC!Control uses a series of short surveys to gather a Listener Profiler® for each unique listener respondent.  This information can be cross-referenced with your listeners musical preferences to show you the first true Listener Profile®.

 

 

 

Format partisans.

 

MUSIC!Control.com is a free consumer site for anyone who loves music. Here they can voice their opinions about what is played on their favorite radio station.  We gather their preferences based on the music radio preference.  This information goes into our national database so you can compare your market against national and regional preferences.  Debuting Spring 2008

 

 

 

Music sites.

   

MUSIC!Control is constantly adding music partners to drive traffic to MUSIC!Control.com. When music fans join MUSIC!Control they are "screened" for their radio habits and placed in the appropriate group.
 

 

 
 

WHY WILL LISTENERS DO THIS?

 

Your listeners are prequalified simply because they've joined your listener club. 

 

They are joiners and  opinion makers.  Like diary keepers or  PPM panelists, its their nature to tell you what they think.

 

Joiners, leaders, opinion makes, early adopters, diary keepers - these are the same folks that agree to participate in callout, and auditorium music tests and audience research.  Now, they give you their valuable input without spending much time and at their leisure.

 

If compensation is required such as for ONLINE AUDITORIUM® testing, the amount is minimal.  The average is 10% of the normal show-up fee for auditorium tests and there's no recruitment costs!

 

 

MUSIC!Control Rewards Program

 

MUSIC!Control is developing a rewards program for participants to launch summer 2008.  The program will include free music and downloads.

 

WHAT'S IT LIKE TO TAKE A SURVEY?

 

Simple and cool

 

"It was really user-friendly and I liked the visuals."  22-year-old

 

It has a natural feel to rate songs and has consistently received the highest ratings from users for design and

functionality.

 

 

 

Fast and easy

 

"I really liked how quick and easy it was.  Plus, I got to listen to some of my favorite music."  30-year-old

 

"The clips were just the right length of time."  41 year old

 

Each test is designed to take no more than 15 minutes and most finish in half the time.  The survey player has the familiar feel of a car radio making it simple to understand and operate.  The survey is designed to move the respondent along in a natural way.

 

 

.

Good Manners

 

We're very appreciative of each listener respondent's time.  They are given every consideration to make it easy to complete the test.  We thank them for their participation and politely ask them back.  Simple good manners like your Mom taught you.